The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Giles Subaru dedicated locally to the Love Promise?
We believe in being more than a Subaru retailer. We believe in being part of our community. In setting an example. In building lifelong relationships. And in ensuring the love is felt not just by our customers, but by all. Not because it's good for business. Because it's the right thing to do.
Animal Rescue Foundation of LA
T.R.A.I.L.
Lafayette Education Foundation
Outreach Center, Hunters For The Hungry, Acadiana Heroes
Dreams Come True
Love Promise Stories from Giles Subaru
Subaru and Giles Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Giles Subaru Wraps Our Community in Love - Gabrielle S
At Giles Subaru, we know that love isn’t just a word, it’s something you do. That’s why we were truly honored to participate in Subaru Loves to Care, an incredible initiative powered by Subaru of America and The Leukemia & Lymphoma Society (LLS). Together, we’re spreading warmth and comfort to patients facing some of life’s toughest battles. This summer, our team had the privilege of visiting the Ochsner Cancer Center of Acadiana to personally deliver cozy blankets and care kits to patients undergoing chemotherapy. We didn’t just drop them off, we showed up with open hearts, big smiles, and the desire to connect. And what we experienced was nothing short of inspiring. From the moment we walked in, we could feel the strength, hope, and resilience radiating from the patients and their families. With every blanket we handed out, we witnessed small but powerful moments: teary smiles, heartfelt thank-yous, and even a few laughs. These weren’t just care kits, they were reminders that the community is rallying behind them, cheering them on every step of the way. One moment that stood out to all of us came when we discovered it was one patient’s birthday. We surprised him with a blanket, a care kit, and a whole lot of cheer. Being remembered on a tough day made all the difference, and reminded us that sometimes, the smallest gestures can mean the most. That’s what Subaru Loves to Care is all about. It’s not just about the gifts, it’s about showing up for our community with kindness, compassion, and real human love. At Giles Subaru, these moments remind us why we do what we do. Every smile, every hug, every spark of hope makes the mission worth it. We’re incredibly proud to stand beside LLS and Subaru to support these real-life heroes, our neighbors, our community members, our inspiration. Whether it’s through a warm blanket or a warm conversation, we’re committed to continuing this journey of care and connection. Here’s to more love, more giving, and more meaningful moments, because love truly is what makes a Subaru, a Subaru.
Giles Subaru Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Lafayette, this is a harsh reality. Helping others strengthens communities, which is why Giles Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Giles Subaru have helped nearly 900,000 children and adults in urgent need. On 01/22/2025, Giles Subaru donated 204 shoes/socks to The Outreach Center. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Giles Subaru Shares The Love with Dreams Come True of Lousiana - Gabrielle S
At Giles Subaru, we believe in building a better community. That belief is at the heart of everything we do, and it shines especially bright during the 2024 Subaru Share the Love Event. This year, we were deeply honored to present a check for over $40,000 to Dreams Come True of Louisiana, a nonprofit that holds a very special place in our hearts. Dreams Come True is dedicated to granting dreams to children ages 3-18 across Louisiana who are facing life-threatening illnesses, offering hope, comfort, and unforgettable experiences during some of the most difficult times of their lives. We see this donation as an opportunity to make a meaningful impact in the lives of children and families in need. Through our customers' generosity and our continued partnership, Dreams Come True can continue their mission of spreading joy and creating happy memories for courageous young individuals. These moments go beyond just bringing smiles; they foster strength, hope, and resilience in the face of adversity. We’re proud to say that our relationship with Dreams Come True of Louisiana has spanned more than 15 years. Over that time, we've had the privilege of seeing firsthand the incredible work this organization does and the joy they bring to hundreds of Louisiana children. Each dream granted is a testament to the power of community and compassion — values that align perfectly with the Subaru Love Promise. At Giles Subaru, we’re not just in the business of selling cars — we strive to be a “vehicle” that improves the lives of our employees, our customers, and our community. Supporting organizations like Dreams Come True allows us to give back to the community that has supported us for so many years. We are honored to play a small role in helping bring light to the lives of these brave children and their families, and we look forward to continuing this meaningful partnership for many years to come.
Giles Subaru Loves the Earth with the Arbor Day Foundation - Matt B
At Giles Subaru, we care deeply about our community and are committed to keeping our neighborhoods vibrant and healthy now and for generations to come. Trees are vital to this effort — they provide oxygen, cool our community, filter water, clean the air, prevent flooding, and improve health. But every year, our community loses trees due to age, disease, infestation, and extreme weather. Subaru and retailers like us are proud to partner with the Arbor Day Foundation to help address this problem. This spring as part of our Subaru Loves the Earth initiative, Giles Subaru provided and distributed 100 mature, regionally appropriate trees that will benefit communities for generations. This year alone, Subaru and its retailers provided and distributed 100,000 trees to communities across the country. Through this new partnership and other initiatives, Subaru and retailers like us have helped distribute and plant over 1.1 million trees so far — and this is just the beginning. Together, we are growing a greener, healthier Lafayette, LA for generations to come.
Sneaux Days: Giles Subaru & Operation Warm - Samantha S
South Louisiana recently experienced an extraordinary event—snowfall—and lots of it! While many in our community embraced the once-in-a-lifetime “sneaux” days, there were also families struggling to cope with the unusual and unprecedented cold temperatures and snow. In response, Giles Subaru, in partnership with Operation Warm and The Outreach Center, stepped in to help those in need. The Outreach Center, a 501(c)(3) nonprofit organization, serves five parishes in Acadiana. Their mission is to help struggling families transform their lives and reach their highest potential, enhancing their quality of life. Through a comprehensive system of housing and support services, The Outreach Center works to prevent and reduce homelessness, with the ultimate goal of ending it entirely. Operation Warm is committed to providing brand-new, high-quality coats and shoes to children in need. Their mission centers on offering warmth, confidence, and hope by connecting under-resourced children to essential community resources that support their success. Giles Subaru has long been a supporter of both The Outreach Center and Operation Warm. Recently, the Giles team had the opportunity to donate shoes and socks to The Outreach Center, aimed at assisting both current clients and those in transition from homelessness. Eleven Giles Subaru employees, 18 boxes of shoes and socks, and one short drive through Lafayette later, the Giles team was proud to present these much-needed items to the Outreach Center staff. During the presentation, Outreach Center staff took the time to share more about their mission and how this donation would make a significant impact on the lives of many clients. Thanks to the generosity of Giles Subaru and the dedication of Operation Warm, families in need will receive essential items to help them through these challenging times.
Giles Subaru Spreads Holiday Cheer with Gifting Grace Adoption Event - Samantha S
At Giles Subaru, the holiday season is more than just a time to give back; it's a time to make a meaningful impact on the lives of those who need it most. This December, the team at Giles Subaru was inspired by a heartfelt conversation with a customer who mentioned they were donating to Gifting Grace, a local nonprofit dedicated to helping homeless children in Acadiana. The story of Gifting Grace, which offers hope to children in need, sparked a wave of compassion among the Giles Subaru staff. They were eager to step in and help in a big way. It all began when Robie Choate, General Manager of Giles Subaru, learned of the adoption event hosted by Gifting Grace. The nonprofit was preparing for its annual Christmas Adoption Event, where children in their programs receive essential items and gifts to make their holidays special. To kick off their support, Robie personally gave a $200 donation and provided two bags of toys to be included with the Giles Subaru customer's contribution. But this was just the beginning. The more the Giles Subaru team learned about Gifting Grace, the more they felt compelled to help. “How can we help?” was the resounding question, one that quickly turned into a heartfelt plan to make a difference. The idea? Adopt children through the Gifting Grace Christmas Adoption. It didn’t take long for the team to spring into action. Twelve employees from Giles Subaru chose a child to adopt, each selecting a wish list filled with special requests. With the spirit of the holidays in their hearts, the team broke into small groups to shop for their adopted children. Each team member carefully picked out the perfect gifts. From bicycles and teddy bears to Nike shoes and diapers, no detail was overlooked. The holiday shopping was an emotional experience, with every item selected with love and thoughtfulness. The team didn’t just see these gifts as presents; they saw them as opportunities to give these children a glimpse of joy and warmth that they might otherwise not experience. On Tuesday, December 17th, after several days of preparation, the Giles Subaru team loaded up three Subaru Ascents, filled to the brim with gifts and donations. With their hearts full of anticipation, they set off to deliver the gifts to David from Gifting Grace. When they arrived, the team was met with smiles, gratitude, and the knowledge that they had made a significant difference in the lives of local children. It was a moment that showcased the true spirit of giving – the joy of knowing that every child, no matter their circumstances, deserves to experience the magic of Christmas morning. At Giles Subaru, we believe that every child deserves to wake up to a morning filled with joy, surprises, and hope. By coming together as a team to support Gifting Grace, we were able to spread that message loud and clear. It’s not just about the gifts; it’s about the love and compassion behind every action. We are proud to have been part of such a special initiative and are grateful to Gifting Grace for the work they do in our community. As the holidays draw to a close, the team at Giles Subaru reflects on the true meaning of the season: giving, loving, and spreading hope. We are grateful to have had the opportunity to support Gifting Grace and the children they serve, and we look forward to continuing our efforts to make Acadiana a better place for everyone.
Giles Subaru - Sho(es) the Love to BBBS Acadiana - Sam S
Giles Subaru recently hosted the Shoe Guy Social at our brand-new dealership, marking the exciting kickoff of a unique fundraising effort benefiting Big Brothers Big Sisters Acadiana. This event, set to culminate in the competition for the King of Sole title during the Wine, Women and Shoes event on November 14, 2024, features 36 distinguished men vying for the honor. Bob Giles, CEO of Giles Subaru, took the opportunity to address the attendees, emphasizing the significance of community involvement and the vital role we all play in supporting at-risk youth. His heartfelt message underscored the importance of personal investment in our local communities. The evening was filled with delicious food and lively conversation as guests enjoyed the festivities. We are particularly excited to see how our very own shoe guy, Adam, will perform in this year’s competition.
Kids on the Katwalk Fashion Show - Samantha S
Giles Subaru was honored to serve as the Presenting Sponsor of the 7th Annual Kids on the Katwalk fashion show, a dynamic event benefiting Dreams Come True of Louisiana. This incredible organization is committed to making the dreams of Louisiana children facing life-threatening illnesses a reality, offering continued support to their families and strengthening the community through annual events. Kids on the Katwalk provides a unique platform for Dream Kids to model clothing from local boutiques alongside celebrity escorts. This year, Bob Giles, CEO of Giles, took on the role of Emcee, while Ryan LeBlanc, President of Giles, served as an escort. The Giles Subaru team showed enthusiastic support throughout the evening, cheering on every child who graced the red carpet and sharing their inspiring stories with the audience. Guests enjoyed a vibrant Vegas-themed evening, featuring live music by the Grand Coteau Grove Project, a special appearance by celebrity escort Dustin Poirier, former UFC Lightweight Champion, and exciting bids on outstanding live auction items. The fashion show was a tremendous success, raising over $250,000 thanks to the generous support of a sold-out audience. The event was a heartwarming celebration of courage and community, and Giles Subaru was thrilled to be part of such a memorable night.
Giles Subaru Loves Learning Partnership with Dr. Raphael A. Baranco Elementary School - Samantha S
Giles Subaru is thrilled to partner with Dr. Raphael A. Baranco Elementary School for the second year as part of our Subaru Loves Learning initiative. Our team recently had the pleasure of visiting the school to deliver a $5,000 donation and essential classroom supplies. We were excited to meet the teachers and personally thank them for their unwavering commitment to their students. Principal Cayce Otwell welcomed us with a heartfelt tour of the school, introducing us to the dedicated educators who will benefit from the supplies. The reception was truly touching, with students expressing their gratitude through joyous shouts, hugs, and high-fives. Principal Otwell, who is in her first year as Principal, has a special connection to the school—20 years ago, she was a student there. Her passion for revitalizing the school and her dedication to its future are evident in the enthusiasm and pride displayed by both students and teachers. All the teachers at Raphael A. Baranco are new to the school but have chosen to leave high-performing schools to support Principal Otwell’s vision for transformation. Exciting updates are underway, including plans for a new playground and updated classrooms. We are humbled and grateful for the opportunity to support this remarkable school, and we are confident that big things are on the horizon for Dr. Raphael A. Baranco Elementary.
Giles Subaru: Educating the Next Generation - Samantha S
Giles Subaru takes great pride in sharing our expertise and passion for automobiles with the next generation of drivers. We had the pleasure of hosting 40 students from the Acadiana High School Academy of Business yesterday. The energy was palpable as these young minds delved into the world of car care, eagerly absorbing knowledge on everything from checking oil levels to mastering the art of changing a tire. A heartfelt thank you goes out to Junior Achievement of Acadiana and Acadiana High School for entrusting us with this enriching opportunity. We are grateful for the chance to inspire and educate these students, paving the way for them to become confident and conscientious drivers in the future.
