2023 Subaru Ascent vs. 2023 Toyota Highlander | Lafayette LA

2023SubaruAscent

vs 2023 Toyota Highlander in Lafayette, LA

Do you hear the mountain trails calling your name? Are you ready to brave the untamed wilderness, blazing new paths along the way? Or do you just have kids to transport, friends who need help moving and grocery shopping to do? No matter what you need it for, the 2023 Subaru Ascent is up for the challenge, with an engine capable of 260 horsepower and 277 pound-feet of torque. You already know that Subaru models are rugged and ready for outdoor adventures, but did you also know that the Ascent is equipped with a cutting-edge safety system, too? That’s right — with EyeSight® Driver Assist Technology, your Ascent will have your back, helping you stay aware and engaged while you drive. And if you’re looking for updated technology and lots of comfort in your new SUV, the Ascent delivers. You’ll love the SUBARU STARLINK® 11.6-inch Multimedia Plus system, available Harman Kardon® premium audio system and available heated and ventilated, leather-trimmed front seats. No matter where you’re headed, you’ll want all of the versatility and convenience of the 2023 Subaru Ascent with you for the journey.

Have you also been considering the 2023 Toyota Highlander in your search for a new SUV? We’ve compared it to the 2023 Subaru Ascent — take a look below to see how they stack up.

2023 Subaru Ascent
2023SubaruAscent
2023 Toyota Highlander

Maximum Towing Capacity

5,000 pounds1

5,000 pounds2

Starting MSRP

$33,8953

$36,4204

Available Second-Row Captain’s Chairs

Standard Raised Roof Rails

LED Steering Responsive Headlights

Standard Transmission Paddle Shifters

Maximum Passenger Volume

153.2 cubic feet

141.8 cubic feet

Both of these models are undoubtedly capable, but the 2023 Subaru Ascent is the champion in this competition — and here’s why. The Ascent and the Highlander both have a maximum towing capacity of 5,000 pounds,1,2 making either model ideal for weekend getaways that involve campers, boats or trailers. However, when it comes to cost, the two models aren’t quite so equal, as the base Ascent model starts at an MSRP of nearly $3,000 less than that of the Highlander.3,4 Both models feature available second-row captain’s chairs, but the Ascent offers standard raised roof rails, starting from its base model, while you’ll have to upgrade to a higher (and more expensive) trim to get roof rails on your Highlander. The Ascent also offers standard LED steering responsive headlights (which move with your steering wheel to illuminate the direction you’re turning, rather than pointing straight ahead at all times) and standard transmission paddle shifters to accompany its CVT engine — two features the Highlander doesn’t offer. And finally, you and your passengers will have more room to spread out in the Ascent, as it contains over ten more cubic feet of passenger volume than the Highlander. You’ll love having this extra space on long road trips, and overall, you’ll love everything about driving your Ascent. It’s an SUV that simply exceeds all expectations.

Ready to get behind the wheel of a 2023 Subaru Ascent for yourself? Visit Giles Subaru today and we’ll make it happen.

New Inventory
Contact Us

If you’re interested in becoming the proud owner of a 2023 Subaru Ascent, give us a call, or stop by our dealership at 100 Town Center Parkway, Lafayette, LA, 70503 for a test drive today. We look forward to serving our customers from New Iberia, Abbeville, Youngsville and Broussard.

1Maximum towing capacity varies by trim level. Trailer brakes may be needed. See your retailer for details.

2Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in your Owner’s Manual. The maximum you can tow depends on base curb weight plus the total weight of any cargo, occupants, and added vehicle equipment. “Added vehicle equipment” includes additional standard/optional equipment and accessories added by the manufacturer, dealers, and/or vehicle owners. The only way to be certain of your vehicle’s exact curb weight is to weigh your vehicle without passengers or cargo. [Calculated with the new SAE J2807 method.] See Owner’s Manual for limitations.

3Manufacturer's suggested retail price does not include destination and delivery charges, tax, title and registration fees. Destination and delivery includes handling and inland freight fees and may vary in some states. Prices, specifications, options, features and models subject to change without notice.


4MSRP excludes the Delivery, Processing, and Handling Fee of $1,095 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra), $1,335 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,595 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary.